Ford is gearing up to redefine affordability in the electric vehicle market with a bold new strategy: launching a mid-sized electric pickup truck priced at around $30,000 by 2027.

A Truck Built for the Future

This isn’t just another EV — it’s built on what Ford calls the Universal EV Platform, paired with an innovative Universal EV Production System. While exact specs like range and battery size aren’t confirmed yet, the company promises the truck will offer more interior space than a Toyota RAV4 and sprint from 0 to 60 mph in roughly 4.5 seconds — matching a Mustang EcoBoost.

Modular Manufacturing Revolution

Ford is abandoning the traditional assembly line for a more efficient “assembly tree” setup. Instead of a single production line, three parallel sub-assemblies—for the front, rear, and battery—are built separately and then combined in the final assembly. This modular process is designed to speed up production significantly while cutting down on parts, workstations, and complexity.

U.S.-Made, Software-Driven

The truck will feature a lithium iron phosphate (LFP) battery produced at Ford’s BlueOval Battery Park in Michigan. It’s a software-defined design with over-the-air updates planned, helping the vehicle stay current long after purchase.

Staying True to the Maverick, While Going Electric

Despite the new EV model’s compact crew-cab design reminiscent of the Maverick, Ford assures there’s still room for both the existing gas-powered Maverick and this future EV counterpart.

Why It Matters

• Affordability by Design: At a sub-$30K price tag, this electric truck is poised to break down financial barriers for buyers who’ve felt priced out of the EV market.
• Efficiency Meets Flexibility: The new modular manufacturing process could drastically reduce production costs and time, setting a new standard for EV assembly.
• Smart and Scalable: A software-first approach ensures the vehicle evolves over time, while the modular platform could spawn a variety of vehicle types—SUVs, sedans, and more—from the same base chassis.